Local Texas Electrician Featured in CHANNELLOCK® Video Campaign

May 6, 2019

WICHITA FALLS, TEXAS – Channellock, Inc., has released the fourth installment of the It’s Personal video campaign. The campaign is inspired by the hard-working tradesmen who rely on CHANNELLOCK® tools and explores their lives through the strong relationships they have with the CHANNELLOCK® brand.

“I come from a family of tradesmen, starting with my grandfather—so I’ve always wanted to work with my hands,” said Colten Parks, an electrical apprentice in Wichita Falls, Texas. “There’s nothing wrong with going to college for a four-year degree, but there’s always going to be a need for an electrician.”

It’s Personal is one of many ways in which Channellock, Inc., is demonstrating a commitment to the skilled labor workforce in America. To watch the full series or episode four of It’s Personal, featuring Colten Parks, visit YouTube or the CHANNELLOCK® website at

The documentary-style videos follow on the heels of the CHANNELLOCK® 2018 video series, The Place, The Plant, The People, which featured the town of Meadville, Pa., home of the iconic CHANNELLOCK® brand. Through this series, we explored the Channellock, Inc., plant where CHANNELLOCK® pliers are made and met four associates who shared an appreciation for their trade.

“After focusing on our company and associates in the first series, we wanted to spotlight the hardworking men and women who rely on our tools every day on the job," said Ryan DeArment, vice president of sales and marketing at Channellock, Inc. “That prompted us to travel the U.S. to meet a variety of tradesmen, hear their stories and celebrate the work they’re doing with their favorite CHANNELLOCK® tools.”

The It’s Personal series will end with a trip to the Meadville, Pa. facility where CHANNELLOCK® will host the four tradesmen and their families for dinner.